Edward Wittenberg joined lyf in early 2014 when his private investment company provided the seed capital required for lyf’s development. "I went through some personal struggles of my own about ten years ago or so. I would have loved to have had something like lyf back then. A place where I could read about and connect with others going through the same things and where others could hopefully relate to me. When you’re struggling, just having someone say “I get it” can make a significant difference to your day." Prior to his involvement in EGW Investments, Edward enjoyed a successful career in aviation. Outside of work and family, he enjoys pretending he is only just beginning to enter his sporting prime.
Marty Jonas joined lyf in December 2013. The thought of building an online space that could bring about the best in people enticed him: "We all achieve more and become more when we are supported by others, that's why I felt lyf was so special". Marty joined lyf with the primary roles of product development, design and branding. Prior to his involvement, Marty founded award winning design, signage and print business, SnapMedia in 2010. Currently, as a side project, Marty is in the midst of restoring a 1966 Alfa Romeo despite clearly having no idea whatsoever about restoration.
Elisa joined the lyf team in early 2014 as the Design & Operations Coordinator. She is responsible for coordinating UI/UX design, product development, end user testing and office management. It was the opportunity of helping to transform lyf from an idea into a product that appealed to Elisa. Prior to working at lyf, she was employed by media analysis start up, Mediaverse. Outside of her work, Elisa is a passionate urban explorer who entertains others by rarely failing to become lost.