Lyf Squad

Edward Wittenberg

CEO/Co-Founder

Edward Wittenberg joined lyf in early 2014 when his private investment company provided the seed capital required for lyf’s development. "I went through some personal struggles over ten years ago. I would have loved to have had something like lyf back then. When you’re struggling, just having someone say “I get it” can make a significant difference." In addition to steering lyf towards the personal struggles space, Edward oversees all aspects of the platform with an emphasis upon UX, cultivating an online community and curating content.

Location: Melbourne, Australia

Marty Jonas

Co-Founder

Marty Jonas joined lyf in December 2013. He was strongly drawn to the idea of building a beautiful digital space that supported real people through the highs and lows of everyday life: "We all achieve more and become more when we are supported by others, especially when times get tough". Marty joined lyf with the primary roles of product development, design and branding. Marty previously worked as a primary school teacher and then embarked on a career change into the design industry before co-founding lyf.

Location: Melbourne, Australia

Elisa Pertzel

App Manager

Elisa Pertzel joined the lyf team in early 2014, and is now App Manager. She is responsible for managing and coordinating all elements of product development and coding including UI design as well as end user testing. It was the opportunity of helping transform lyf from an idea into an app that can really help people, which appealed to Elisa. “We’ve created a space where users share very personal aspects of themselves to a supportive community, it’s truly rewarding!” Prior to working at lyf, she was employed by Melbourne media analysis start up Mediaverse, following her degree in Communication Design at Swinburne University of Technology.

Location: Melbourne, Australia

Kate McDonald

Junior Graphic Designer

Location: Melbourne, Australia

Brooke Chandler

Online Community Manager

Location: Melbourne, Australia

Gareth Satill

Online Community Team Leader

Location: Melbourne, Australia

Claudia Crooks

Finance

Location: Melbourne, Australia

Nikki Douglas

Social Media Manager

Location: Florida, USA

Fahad Khalil

Developer - 

GrayMath
Location: Melbourne, Australia

Mick Byrne

Developer - 

We Make Apps
Location: Melbourne, Australia

Abdul Mannan

Developer - 

GrayMath
Location: New York, USA

Jawad Zafar

QA - 

GrayMath
Location: Lahore, Pakistan

Contact

+61 (03) 9663 6935
47-49 A’Beckett Street, Melbourne VIC 3000 Australia